Supporting digitization to scale and grow
Our client—an Ontario-based shoe retailer—had ambitious growth plans but needed to adapt to changing customer demands in order to kickstart their stalled revenue. They realized that the business’ future depended on updating their technology stack and adding a revenue stream beyond their brick-and-mortar location.
Analyzed our client’s technology stack and weighed its capabilities against their growth plans.
Conducted a rigorous POS and e-commerce platform vendor sourcing and selection process and supported our client throughout implementation.
Helped develop and launch a data-driven customer loyalty program to help them optimize their new hybrid revenue stream.
Over the course of fifteen months, we worked with the client on a three-phase plan to help them reach their revenue goals and expand their customer base. This consisted of assessing their current technology, sourcing and implementing new technologies, and offering post-implementation support, employee training, and coaching in marketing and customer loyalty.
During phase one, we analyzed our client’s technology stack and weighed its capabilities against their growth plans. We quickly realized that their existing point of sale (POS) system didn’t integrate with other applications and couldn’t support an e-commerce platform—a necessary addition for our client to adapt to changing customer demands and behaviors.
In phase two, we conducted a rigorous POS and e-commerce platform vendor sourcing and selection process and supported our client throughout implementation. The updated technology stack needed to support our client’s short- and long-term goals and needs, including seamless data migration, ease of use, staff training, front- and back-end support, and fully articulated workstreams. By the end of phase two, the client had a seamlessly integrated POS and e-commerce platform and the necessary support and coaching to help it deliver the ROI, including a revamped website and a robust digital marketing plan.
The client is now in phase three, where we are helping to develop and launch a data-driven customer loyalty program to help them optimize their new hybrid revenue stream. This involves creating scenario projections, completing a competitive market scan, formulating data-gathering surveys, and developing personalized customer journeys.
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