Better data, better decisions
East Coast Lifestyle is more than a clothing company—they’ve become one of the most recognizable brands in Canada in just a few short years, seen on the backs of Ed Sheeran and Sidney Crosby. Our client since 2019, they forged their humble start from the trunk of founder Alex McLean’s car and have since expanded their product line to include beverages and potato chips. Before skyrocketing levels of growth and fame, the company was faced with disjointed bookkeeping systems and practices that were costing them valuable time and money. They needed efficient, transparent bookkeeping support to capture accurate numbers, create actionable data, and offer a clear view of their finances in order to make better decisions about the business’ growth and expansion. Enter cloud accounting—an innovative solution we combined with traditional services, including tax and financial reporting.
Filled the gap left by the internal bookkeeper—thus solving a pressing labour challenge
Optimized their cloud accounting capabilities, including paperless receipt tracking, dashboard overviews of their income and expenses, one-click reporting on their profits and losses, and efficient month- and year-end reporting processes.
Supported the implementation of an automated payroll system.
Helped drive our client’s growth by ensuring that their accounting and e-commerce functions worked together to ensure accurate reporting.
Became the founder’s trusted advisor by giving him the peace of mind to focus on growth and business operations.
Our team’s collaborative mindset met our client’s complex business needs with end-to-end services. Alex came to us with a cloud accounting solution already in place, but it was administered by a former internal bookkeeper who wasn’t optimizing its capabilities or able to seamlessly integrate it into their technology stack, which included an e-commerce platform for his growing online store. We filled the gap left by the internal bookkeeper—thus solving a pressing labour challenge—by updating the company’s records and optimizing its cloud accounting capabilities, including paperless receipt tracking, dashboard overviews of their income and expenses, one-click, timely financial reporting on their profits and losses, and efficient month- and year-end reporting processes to assist with the routine tasks that come with a growing business. We created further value by supporting the implementation of an automated payroll system. Most notably, we helped drive growth by ensuring that their accounting and e-commerce functions worked together for accurate reporting.
The future is bright for East Coast Lifestyle, with limitless possibilities for this young company. Now with 3 storefronts, over 30 employees, products in over 100 locations across the country, and a booming e-commerce operation, our client has an optimized technology stack, accurate data, an efficient team, and complete visibility over his company’s finances. We continue to support East Coast Lifestyle’s growth and Alex now has the confidence, peace of mind, and time to focus on what matters—transforming his company into a Canadian icon.
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